How are the Trains So Punctual?

This really is impressive. Trains in Japan are famous for being punctual down to the minute.

While I think part of this is due to the technology built into the system, and the incredibly astute station attendants, there’s something else.

The Japanese consumer.

They’re more demanding than I remember in the U.S. Not in the rude, ‘let’s yell loudly at people temper-tantrum,’ sort of way.

No. They vote with their yen — with their patronage.

If they’re unhappy with a product or service, they don’t keep using their money on it because it’s the cheapest around. They’re very willing to spend more just to get a product that actually fulfills their needs better.

And so the train companies don’t really have a choice.

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